OUR HERITAGE A Saint Louis Gem in the Carving
When my grandfather, Samuel Heffern and great-uncle, George Neuhoff Jr., founded Heffern-Neuhoff Jewelers in 1913, they did so out of a deep appreciation for the inherent beauty of gemstones and fine metals. They believed in offering customers only the highest quality jewelry and knowledgeable, professional staff members. The store quickly gained a reputation for both superior jewels and personalized service. My grandfather and his staff knew their customers by name and built many friendships with those that frequented the store.
When my father, Elleard Heffern, took on the leadership of the store, he sought out unique designs and items suited to our customers’ individual tastes.
We eventually chose to move back to a ground floor location and display our jewelry in open cases, but continue to seek out the distinctive designs and cutting edge style offered by international designers, which had always been my father’s love. More importantly, we strive to continue my family’s tradition of providing the best possible quality, craftsmanship, and service to our clients.
President, Elleard Heffern Fine Jewelers