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One of the
most illustrious diamond families in history, the Asscher
family has created diamonds for kings, queens, and emperors
for over 150 years, including the famous Cullinan diamond
and the British Crown Jewels. In 1980, Queen Julianna
of the Netherlands bestowed the Royal prefix on the Asscher
family. That is why their signature stone today is called
the Royal Asscher cut. Appropriately, the most distinguishing
detail on a Royal Asscher is its high crown and wide corners
that give the diamond its unmistakable spiraling play
of light inside. Every Royal Asscher is cut by the Royal
Asscher Diamond Company in Amsterdam, certified by the
GIA, and laser inscribed with the Royal insignia to insure
its quality and authenticity. Royal Asscher is exclusive
in St. Louis to Elleard Heffern Fine Jewelers.
 www.asscher.com
Diamond
Guide
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