When my grandfather, Samuel Heffern and
great-uncle, George Neuhoff Jr., founded Heffern-Neuhoff Jewelers
in 1913, they did so out of a deep appreciation for the inherent
beauty of gemstones and fine metals. They believed in offering
customers only the highest quality jewelry and knowledgeable,
professional staff members. The store quickly gained a reputation
for both superior jewels and personalized service. My grandfather
and his staff knew their customers by name and built many friendships
with those that frequented the store.
When my father, Elleard Heffern, took on the leadership of the store, he sought out unique designs and items suited to our customers’ individual tastes. You can read more about the innovations he brought to the store in this 1969 AGS Guilds article, including moving the store to an upstairs location without display cases.
We eventually chose to move back to a ground floor location and display our jewelry in open cases, but continue to seek out the distinctive designs and cutting edge style offered by international designers, which had always been my father’s love. More importantly, we strive to continue my family’s tradition of providing the best possible quality, craftsmanship, and service to our clients.
President, Elleard Heffern Fine Jewelers
Download AGS GUILDS Feature Article Circa 1969